The Hindu Business Line : Thursday, June 12, 2008

PERSONAL PRODUCTS
Fast moving, quicker growth
Last fiscal saw consumer goods companies growing at a fast clip. This year will be a challenge. More

RURAL MARKETING
The great rural push
Migration to urban areas and the media’s impact has resulted in greater rural demand. More

SPORTS
Heady cocktail!
IPL’s drama and excitement leave people thirsty for more! More

BRANDING
Super Kings cements its place
India Cements’ team has broken even; now merchandising beckons. More

ONLINE MARKETING
IT services moving up the value chain
The case for Indian IT services companies to build credibility in the market … More

BOOKS
Dangers of ‘depth deficit’
Weak product and service development, low-impact marketing communications, and ineffective product-launch strategies are all due to deep deficits in thinking, diagnose Gerald and Lindsay Zaltman in Marketing Metaphoria ( More

Reverse engineer your presentation
Closing is often the most painful part of the sales presentation, bemoans Brian Tracy in The Art of Closing the Sale ( www.pearsoned.co.in). “It is the part that most salespeople ... More

Forget the ‘mass’
The contours, sector trajectories and boundaries of the media industry are increasingly hard to make out due to the extraordinary level of change that has taken place over the last 30 years, observes Lucy Küng in Strategic ... More

NEW PRODUCTS & SERVICES
Bold & beautiful
Somany Ceramics is expanding its Highlighter range by adding bigger sizes to its collection. The price range of each Highlighter tile starts from Rs 275 and the matching floor tile is available between Rs 50 and Rs 55 per sq. ft. Available ... More

Play it safe
Zicom has introduced an extended version of the Video Door Phone. These are black-and-white phones with memory and can store up to 32 images. The indoor unit enables one to see and talk to whoever rings the doorbell without opening the door. ... More

Talk time
Tata Teleservices has launched the ZTE C332, a colour handset priced Rs 999. It features messaging in two languages – Hindi and English. In addition, the handset has a 700 kb memory which can store up to 500 x 3 phone book entries and ... More

New option
Emami has launched Emami Fair and Handsome – Fairness Cream for Men in a new spout sachet for Rs 5. The product is also available in the 12 ml, 30 ml and 60 ml packs priced at Rs 10, Rs 35 and Rs 65 respectively at all major general ... More

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Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
IT services moving up the value chain

The sin of retail

Looking back
Jun. 1-Jun. 7
‘Business part of IPL franchisees may be outsourced to specialists’

Turning over a new leaf