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BOOK MARK
The ‘green’ offer
Do not use broad brush environmental statements for all facets of your products, advises a ‘green’ book on a hot issue: Environmental Marketing: Strategies, Practice, Theory & Research edited by Michael Jay ... More

Customers are guests
The one who comes to your door is never a customer, always a guest, say Bill Capodagli and Lynn Jackson in The Disney Way ( www.tatamcgrawhill.com). “Know your guests, ... More

Between hacks and flacks
Traditionally there has been a degree of antagonism between public relations professionals and journalists, says Jane Johnston in Media Relations ( www.vivagroupindia.com). ... More

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