The Hindu Business Line : Thursday, June 26, 2008

ASK HARISH BIJOOR
Of brands, buildings and sounds
This week’s column tackles some questions on real estate firms’ marketing, the significance of sonic logos and more. More

THIRD UMPIRE
Cycling away to Cannes
The win at Cannes for the Cycle agarbathi ad demonstrates the power and efficacy of simple and lucid thinking in a country as diverse as India. More

BOOK MARK
Consume idea by consuming product
We can talk all we want about being brand-proof, but our behaviour tells a different story, says Rob Walker in Buying In ( www.landmarkonthenet.com). There is nothing to be gained ... More

The sports customer
How can an aquatic facility trawl and find the customer perspective? By focusing on two primary segments, suggests a new book titled Managing Sport Facilities and Major Events ( More

Shocks of violence
Representations of violence in the media have been found in everything from cartoons to prime-time programmes, commercials, news broadcasts, feature films, and video games, bemoan Tom Grimes, James A. Anderson and Lori Bergen, the authors of ... More

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Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
Ranbaxy-Daiichi deal

People's car

Other Top Stories
Himalayan ambitions

Cycling away to Cannes