BRAND LINE
EVENTS
India arrives at Cannes
A growing interest in the country’s economy and culture has had a positive impact on its advertising industry’s creative output.
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‘We need to live up to our talent, potential’
Subhash Kamath, Group CEO, Bates 141, on the Cannes experience.
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Why India won big
India’s advertising, with its emphasis on effectiveness as well as creativity, appealed to the prevailing sentiment at Cannes 2008.
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Cycling away to Cannes
The win at Cannes for the Cycle agarbathi ad demonstrates the power and efficacy of simple and lucid thinking in a country as diverse as India.
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BRANDS
Himalayan ambitions
Two brands explore a big opportunity in the natural mineral water category.
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Of brands, buildings and sounds
This week’s column tackles some questions on real estate firms’ marketing, the significance of sonic logos and more.
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STRATEGY
Adding some sparkle…
Store launches, design lounges, trendy designs and an international presence - Coimbatore-based jewellery retailer Kirtilals gets a makeover.
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OUTLOOK
Flaunt in style
Mirari Jewellery hopes to be the desi version of Cartier – contemporary, daring and obviously high end.
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BOOKS
Consume idea by consuming product
We can talk all we want about being brand-proof, but our behaviour tells a different story, says Rob Walker in Buying In ( www.landmarkonthenet.com). There is nothing to be gained ...
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The sports customer
How can an aquatic facility trawl and find the customer perspective? By focusing on two primary segments, suggests a new book titled Managing Sport Facilities and Major Events ( More
Shocks of violence
Representations of violence in the media have been found in everything from cartoons to prime-time programmes, commercials, news broadcasts, feature films, and video games, bemoan Tom Grimes, James A. Anderson and Lori Bergen, the authors of ...
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NEW PRODUCTS & SERVICES
Smart potty
Hindware has launched ‘auto-mate’, an intelligent water closet. The seat can be warmed to maintain a comfortable temperature. There is an auto-washing mechanism, consisting of a nozzle to splash water on the body. There’s a ...
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Creature comfort
Osim has launched uPilot, a designer massage chair featuring the patented ROBO-Stic technology. It allows the user to guide the rollers for kneading, tapping and rolling actions. The chair also has strategically placed airbags to massage the ...
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Pest control
Dabur India has expanded its Odomos range with the introduction of the spray format. The spray is available in a 100 ml pack (priced at Rs 55) and has a shelf life of 2.5 ...
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Stay young
Oriflame India has launched Optimals Timex Relax range. Recommended for the 30-plus age group, the range includes a day cream and an eye pen. The cream, priced at Rs 890 for 50 ml, is available at an introductory price of Rs 690 in June. The pen, ...
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Mint-fresh
Emami has launched Navratna Cool Talc Active Deo. It contains a blend of mint and camphor. A 100 gm pack is priced at Rs 33. | 
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