The Hindu Business Line : Flaunt in style

Are you looking for some fine jewellery which you can wear to a boisterous wedding in New Delhi as well as the opera in Sydney? Then try Mirari, the brand which is aiming to be the desi version of Cartier.

Mirari Jewellery CEO Mira Gulati says her jewellery range has been designed and created pairing Indian romanticism with Western simplicity. “Our jewellery range is for women who are daring and open-minded and can carry off whatever style they want anywhere in the world.”

A sister company of the $85-million Modelama Group, Mirari Jewellery is looking to expand its retail presence both in India and abroad. Moscow, Shanghai, Los Angeles and New York are some of the markets it is eyeing.

“We believe that Indian jewellery has come of age. Mirari gives me the freedom to express the confidence, power and attitude of today’s women. It also gives me the opportunity to say something about the way I want our modern India to be,” says the 26-year old designer who set up the business with a seed capital of Rs 25 crore.

The high-end jewellery brand with a boutique in New Delhi says its jewellery range is priced Rs 3 lakh and upward. “We use only the highest quality certified gemstones and pearls sourced from the various parts of the globe. These are then set in designs which are required to meet the most exacting demands of an individual,” she said adding that the precious stones are sourced from Belgium, Thailand and Tahiti.

So, how do you take the very best of Indian jewellery – with its thousands of years of rich design heritage – and use it to create a truly contemporary, international aesthetic?

“Traditional Indian jewellery will always be close to our hearts, but there’s a new India that cannot be defined as traditional. There’s an itch for less conventional design themes. A desire to break with traditional symmetry: to engage with the style of our times and the exciting potential that bubbles at the surface of modern India,” she adds.

Gulati says the company is also setting up a world-class production unit for handmade jewellery with sophisticated machinery and equipment such as laser welding machines and techniques such as microscope setting.

An alumna of the Gemological Institute of America (GIA) in California, Gulati says she adopts the GIA standards to everything from designs to setting. A piece of jewellery can take anywhere from three days to 12 weeks to emerge from the drawing board to the display window.

“Our jewellery pieces are not the me-too ones. In fact, many designs are hard to replicate as the shapes and size of gemstones are difficult to be replicated. This apart, all jewellery carry a certificate of authenticity,” she adds.

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