The Hindu Business Line : Thursday, July 03, 2008

CUSTOMER RELATIONSHIP MANAGEMENT
Madness in the method
If India is to be a truly efficient service economy, providers would do well to plan everything to a T and deliver on their promises. More

CONSUMERISM
Why the consumer should not be King in India
This two-part article examines the sudden rise of ‘bully consumers’. More

ADVERTISING
Cannes victory
Hats off to Agnello Dias and his team at JWT! Their Lead India campaign has done us proud. We recall meeting Aggi sometime in September last year. The unassuming hero said that all he had on his mind at that stage was that campaign. Well, ... More

What does the mother brand stand for?
Never mind the ‘rules’, as long as the ad stands out, proves Havells. More

BRANDS
What’s for breakfast today?
Breakfast cereals are growing, with old players changing tack and new ones competing hard. More

ONLINE MARKETING
Where consumers seek out ads
Buzzar.TV is designed to enhance interactivity between advertiser and consumer. More

TRENDS
The changing mindset of a billion minds
The new Indian is a go-getter rather than a passive being who believed in Karma. This change in mindset is fuelling the Indian economic charge. More

BOOKS
Colour at work
Wearing the right colour can brighten your whole appearance, guides Doris Pooser in An Indian Man’s Guide to Success’ ( www.harpercollins.co.in). Colour can create ... More

Commerce vs. art
Pardesi (1957) was the first Indo-Soviet film, based on the travels to India of the merchant from Tver, Afanasy Nikitin, in the fifteenth century, recounts Sudha Rajagopalan in Leave Disco Dancer Alone! ( More

Dangers of discount bookmark
We do know that we don’t always behave rationally. But are you aware that once we attribute a certain value to a person or thing, it can dramatically alter our perceptions of subsequent information, as Ori and Rom Brafman write in More

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Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
Ranbaxy-Daiichi deal

People's car

Other Top Stories
Why the consumer should not be King in India

Madness in the method

Looking back
Jun. 22-Jun. 28
Cycling away to Cannes

Himalayan ambitions