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COLUMNS
SCENE & UNSEEN:
On this and that
Musings on events and developments that had a far-reaching impact on India and its industry.. Twenty-five is one of those magic numbers. A number selected from many others to mean something special. So you have the silver jubilee or the ...
BOOK MARK:
Signature brand
In a world where the average grocery store has 25,000 products, the Cadbury signature, purple wrappers and ‘Glass and a Half logo’ are instantly-recognisable icons, writes John Bradley in Cadbury’s Purple ...
BOOK MARK:
Touch it once
That a corporation fails every three minutes is only one of the many dismal snapshots of the current climate for doing business, which Chet Holmes presents in The Ultimate Sales Machine (
BOOK MARK:
The village connect
Building one-to-one relationships with customers may not be a viable task for a fast-moving consumer goods (FMCG) company, but Rural Relations can help, says Philip Kotler. “Rural Relations has direct contact with people in about ...
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