Business Daily from THE HINDU group of publications
Thursday, July 24, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Thursday, July 24, 2008 ePaper | Mobile/PDA Version | Audio |
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COLUMNS THIRD UMPIRE: Prioritise or perish! The RK Swamy BBDO guide is a good resource for market planners, says the writer.. I was reading an interesting and yet contrarian article in a business paper recently titled “Ignorance is bliss? It may also be rational”. The ... ASK HARISH BIJOOR: Snacks, sounds and Smart Kitchens Bingo, a product not very different from its competition, is a success because it understands the contemporary consumer.. ITC was a newcomer to the snacks segment. From cigarettes to snacks, how would you rate Bingo’s success? ... BOOK MARK: Common frustrations unite consumers Traditionally, consumers were at the mercy of business. Not now, though. Armed with a new suite of tools, resources, and technologies, consumers are no longer passive observers in the marketplace of ideas and commerce, writes Pete Blackshaw ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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