Business Daily from THE HINDU group of publications
Thursday, August 07, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Thursday, August 07, 2008 ePaper | Mobile/PDA Version | Audio |
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COLUMNS THIRD UMPIRE: Tough times call for smart ideas A sluggish economy is a good opportunity for marketers and advertising professionals to evaluate their ad spend and the value it’s delivering.. The party is over, gentlemen!” While this is probably what Gary Kirsten might have ... ASK HARISH BIJOOR: Socially ostracised snacks? Makers of snack foods need to be aware of consumers’ concerns and act on them.. The snack foods market is witnessing some small sets of protests from consumers who find it too fatty for their kids. Packaged snacks seem to be ... BOOK MARK: Redefine problems for creative solutions bookmark It may be unusual to find Cochin Port discussed at length in a book on creativity, but that’s what Premilla D’Cruz does in Thinking Creatively at Work: A Sourcebook ( MUMBAI MOSAIC: Madhukar’s second innings Madhukar Kamath of Mudra has taken over a second term as President of the Advertising Agencies Association of India (AAAI). We are told he received nine nominations for a second term, quite a turnaround since the last year where he fought an ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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