Business Daily from THE HINDU group of publications
Thursday, August 07, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Thursday, August 07, 2008 ePaper | Mobile/PDA Version | Audio |
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BRAND LINE BRANDS: On Fortune’s path Fortune Park Hotels is an instance of the emerging breed of luxury hotels that offer ‘value hospitality’.. A few years ago, seasoned players in the country’s hospitality sector realised that the future would be largely ... ADVERTISING: Tough times call for smart ideas A sluggish economy is a good opportunity for marketers and advertising professionals to evaluate their ad spend and the value it’s delivering.. The party is over, gentlemen!” While this is probably what Gary Kirsten might have ... STRATEGY: Still strong and steady FMCG companies’ profits are up despite input costs rising with inflation.. Your fuel bill may be swelling and your home loan instalment may just have become heftier. But, it’s not as if people have stopped buying their items of ... INTERVIEW: “We have to link up with societal change.” Subhash Kamath, CEO, Bates 141, says the agency aims to discover deep-rooted insights and use them to its clients’ advantage.. It’s been five years since the WPP group took over Bates worldwide and India has emerged as ... STRATEGY: Socially ostracised snacks? Makers of snack foods need to be aware of consumers’ concerns and act on them.. The snack foods market is witnessing some small sets of protests from consumers who find it too fatty for their kids. Packaged snacks seem to be ... BOOKS: Redefine problems for creative solutions bookmark It may be unusual to find Cochin Port discussed at length in a book on creativity, but that’s what Premilla D’Cruz does in Thinking Creatively at Work: A Sourcebook ( ADVERTISING: Madhukar’s second innings Madhukar Kamath of Mudra has taken over a second term as President of the Advertising Agencies Association of India (AAAI). We are told he received nine nominations for a second term, quite a turnaround since the last year where he fought an ... NEW PRODUCTS & SERVICES: Vibe write Luxor has launched limited edition Parker pens called Techno Vibes, Electric Pinstripe and Fancy Signs. Belonging to the Parker Vector Series, these pens are targeted at college-goers, young working professionals and executives. Available in ...
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