The Hindu Business Line : Thursday, August 21, 2008

COLUMNS

THIRD UMPIRE: Main aur meri director, kya team hai!
Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, if ...

ASK HARISH BIJOOR: Sale: A four-letter word?
Sales get moving money and stocks that are stuck, but can hurt brands.. The four -letter word SALE is suddenly all over in the market. Why? What is the rationale behind the sale and what does it do ...

BOOK MARK: Feel comfortable with discomfort
You don’t get an idea, an idea gets you, distinguishes Mitchell Lewis Ditkoff in Awake at the Wheel ( www.morganjamespublishing.com). “Get out of the way. ...

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