The Hindu Business Line : Thursday, August 21, 2008

BRAND LINE

ADVERTISING: Dealing with the slowdown
Marketers may get around inflation by shifting to digital and below-the-line advertising.. It’s a bit of a chicken-and-egg situation,” says Charles Carneiro, Head (Marketing and Corporate Communications) of the Bird Group (India), ...

BRANDS: Bringing in the creamy layer
General Mills is entering the super-premium foods category with its most profitable brand, Haagen-Dazs.. Taking a big leap forward into the super-premium segment, General Mills has decided to bring in its most profitable ice-cream brand, ...

ADVERTISING: Main aur meri director, kya team hai!
Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, if ...

BRANDING: On the Jatra trail
Slowly but steadily, companies are tying up with mobile theatre groups in the media-dark areas of the North-East to build their brands.. It’s a difficult terrain to negotiate, not just physically but even figuratively – for ...

BRANDS: Sale: A four-letter word?
Sales get moving money and stocks that are stuck, but can hurt brands.. The four -letter word SALE is suddenly all over in the market. Why? What is the rationale behind the sale and what does it do ...

ADVERTISING: IAA bats with TERI
The India Chapter of the International Advertising Association (IAA) has suddenly woken up and burst upon the advertising scene with a cracker of an idea. They are partnering TERI (The Energy and Resources Institute, run by Dr R. K. ...

BOOKS: Feel comfortable with discomfort
You don’t get an idea, an idea gets you, distinguishes Mitchell Lewis Ditkoff in Awake at the Wheel ( www.morganjamespublishing.com). “Get out of the way. ...

NEW PRODUCTS & SERVICES: Light glitter
Tanishq has unveiled its Light-Weight Fashion Collection. It reportedly draws inspiration from the casual elegance and confidence of the modern- day woman. Crafted using a special process called electro-forming, this intricate diamond ...

NEW PRODUCTS & SERVICES: True radio
Sony Ericsson has launched its first made-in-India mobile phone, the R300 radio phone. It is targeted at the rapidly growing music-loving segment in small towns . This new handset comes with a radio-inspired design with volume boosters ...

NEW PRODUCTS & SERVICES: Tender touch
Krauter Healthcare has launched India’s first Tenderils Herbal Nappy Rash Cream. It is composed of Mandook Parni (Centella Asiatica), Mulethi (Glycyrrhiza Glabra), Pushpanjan ...

NEW PRODUCTS & SERVICES: Toast it
Usha Lexus has introduced a new range of pop-up toasters — PT 2202 and PT 2424. While the former is a standard two-slice toaster, the latter is a four-slice classic toaster. They are priced at Rs 1,595 and Rs 2,295 ...

NEW PRODUCTS & SERVICES: Icy fragrance
Oriflame’s Sensoria EdT, a new range of perfume, is targeted at young women. The perfume offers a bouquet of cyclamen blossom, mimosa and cedarwood fragrances. It is priced at Rs 1390 for 50 ...

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