Business Daily from THE HINDU group of publications
Thursday, Aug 28, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Thursday, Aug 28, 2008 ePaper | Mobile/PDA Version | Audio |
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Brand Line
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Books Columns - Book Mark Consider entering a market nearby 
Business Genius Peter Fisk
The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, fastest and low est-risk opportunities,” he suggests. Blame it on the blinkered vision of managers, but it is common to find companies looking far before they look near, when considering geographical markets, Fisk rues. His message is simple, therefore: consider entering a market nearby, with a similar culture, language or climate, before trying to conquer the US, or China. Also, before investing in new technological developments, “Consider easier options such as adapting a men’s product for women, or a gift version of an everyday object.” Great takeaways, well presented. Communication illiteracy
Manage the Media William J. Holstein It is common knowledge that only some CEOs do brilliantly when communicating and managing public perception, while the vast majority doesn’t. The roots of the problem are deep, discovers William J. Holstein in Manage the Media ( www.tatamcgrawhill.com). “The author bemoans that corporate boards don’t normally place a high priority on communications skills when hiring a CEO. He cites Spencer Stuart, an executive search firm, for the alarming finding — that not a single CEO of a Fortune 500 company has had significant job experience in media or public relations. The normal pattern is that CEOs work their way up the ladder through engineering, finance, sales, manufacturing, or other routes, Holstein reasons. “The best CEOs today are those who have had years of experience in several of these silos inside the corporation so that they can speak the language of the different warring tribes. But not communications.” Candid discussion. Collaborative logistics
Retailing Logistics & Fresh Food Packaging: Managing Change in the Supply ChainKerstin Gustafsson, Gunilla Jönson, David Smith and Leigh Sparks Not too long ago, retailers were merely the passive recipients of manufacturers’ products, allocated to stores by the manufacturers in anticipation of demand. In contrast, today’s retailers are the active controllers of product supply inreaction to known customer demand, say Kerstin Gustafsson, Gunilla Jönson, David Smith and Leigh Sparks in Retailing Logistics & Fresh Food Packaging: Managing Change in the Supply Chain ( www.vivagroupindia.com). Now retailers control, organise and manage the supply chain from production to consumption, and this is the essence of the retail logistics transformation that has taken place, the authors add. Prescribed study for the movers. D. Murali BookPeek.blogspot.com Do send in your queries, suggestions and feedback to brandline@thehindu.co.in. More Stories on : Books | Book Mark
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