The Hindu Business Line : Thursday, September 11, 2008

COLUMNS

THIRD UMPIRE: Sale is king!
Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi film industry but it ...

ASK HARISH BIJOOR: String advertising
Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what ...

MUMBAI MOSAIC: IAA flags of public service
The India Chapter of the International Advertising Association (IAA) is really moving. We reported some time ago that it is gearing up to launch a truly national public service effort along with TERI (headed by Dr. R. K. Pachauri). The effort ...

BOOK MARK: Lessons in radical contradictions bookmark
Some 400 demonstration models made available for journalists compared to the usual 30, advertisements in 37 national and sports daily newspapers, 311 television spots, 600 radio spots, 4,300 billboards, and Web site banners. This was how, in ...

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