The Hindu Business Line : Thursday, September 25, 2008

BRAND LINE

INTERVIEW: Swatch this villain
What keeps Swatch’s Nicholas Hayek ticking? BrandLine gets up close to the group’s legendary founder for an exclusive and candid interview.. Nicholas G. Hayek, Founder and Chairman of Swatch Group, otherwise known as “Mr ...

ADVERTISING: Never give up on the idea!
The writer analyses why some ads that have used celebrities and their real life stories made a mark.. Shane Warne was the ultimate celebrity of my time. He exhilarated fans and exasperated authorities and sponsors with the same ease with which ...

STRATEGY: What’s on Hayek’s wrists?
The answer is obvious: An assortment of Swatches. The reasons Hayek does not wear a pair of cuff-links is because he has to constantly pull up his shirt sleeves. That is to display some half-a-dozen watches he constantly wears on both hands. In ...

BRANDS: A slew of brands
Swatch owns many brands, including the world-famous Omega, Breguet and Blancpain.. Very few customers, if any at all, know that the Swatch Group manufactures and markets an awe-inspiring range of watches under some very prominent worldwide ...

BRANDING: Branding the tech way
Marketers use customer-facing technology to build brands in the retail segment.. India is a nascent retail market and use of technology in branding in retail is almost unheard of. When the Industrial Design Division of Tata Elxsi decided to try ...

NEW PRODUCTS & SERVICES: Health aids
Kishco has launched a range of intelligent pressure cookers and cookware produced with supertherm forged technology designed specifically for oil-free and waterless cooking. The range of cookware and pressure cookers are made of surgical ...

NEW PRODUCTS & SERVICES: Fair deal
Nivea has introduced Nivea Visage Sparkling Glow in the mass premium fairness segment. The benefit will be delivered through Nivea’s White Crystalite Technology comprising fine quartz crystals and White Pure actives (derived from ...

NEW PRODUCTS & SERVICES: Hues & tints
Jotun India Pvt Ltd, a Norway-based paint company, has introduced Fenomastic Gold. It is a premium luxury acrylic-based emulsion in the decorative segment specially designed for application on internal surfaces. It is available at all ...

NEW PRODUCTS & SERVICES: Watch out!
Tommy Hilfiger Watches has introduced bold, stylish and multifunctional designs for men and women for this festive season. Women’s watches are priced Rs 3,500 onwards and men’s watches Rs 4,500 ...

NEW PRODUCTS & SERVICES: Tile style
Kajaria has launched a new series of 45 x 45 cm joint-free floor tiles. They suit the requirements of both home and office users. They are priced Rs 50 per ...

BRANDS: When a city’s a brand
A city’s brand image is made up of a combination of circumstances but can be built upon by positive factors.. Cities are pushing themselves to the fore in India by building themselves as brands that attract investments. What gets invested ...

BRANDS: The watches of the future
Art forms, tech marvels and functional – there’s much watch-gazing to look forward to.. In perhaps the first ever interview given by Nicholas Hayek Sr to a mainline Indian newspaper, this writer asked Hayek his views on the future of ...

BOOKS: Five steps to a strong brand
Anticipation, poise and agility are needed if you want to successfully ride the wave of the future, says Nigel Hollis in The Global Brand ( www.palgrave.com). He defines a global brand ...

ADVERTISING: Kiron ABC Chairman
Kiron, the mild-mannered, low-profile head of the Eenadu Group, was crowned Chairman of the Audit Bureau of Circulation last week. Kiron is known to be a well-liked person who doesn’t need to shout to be heard. We wish ...

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