The Hindu Business Line : Thursday, September 25, 2008

COLUMNS

THIRD UMPIRE: Never give up on the idea!
The writer analyses why some ads that have used celebrities and their real life stories made a mark.. Shane Warne was the ultimate celebrity of my time. He exhilarated fans and exasperated authorities and sponsors with the same ease with which ...

ASK HARISH BIJOOR: When a city’s a brand
A city’s brand image is made up of a combination of circumstances but can be built upon by positive factors.. Cities are pushing themselves to the fore in India by building themselves as brands that attract investments. What gets invested ...

BOOK MARK: Five steps to a strong brand
Anticipation, poise and agility are needed if you want to successfully ride the wave of the future, says Nigel Hollis in The Global Brand ( www.palgrave.com). He defines a global brand ...

MUMBAI MOSAIC: Kiron ABC Chairman
Kiron, the mild-mannered, low-profile head of the Eenadu Group, was crowned Chairman of the Audit Bureau of Circulation last week. Kiron is known to be a well-liked person who doesn’t need to shout to be heard. We wish ...

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