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Food Bazaar (part of the Future Group) has launched ‘Tasty Treat Ketchup in a Standee Pouch’, in a one-kg pack , at a price of Rs 49. The standee pouch is claimed to be a first in the country in a one-kg special multilayered spout pack.

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Uncorking some marketing lessons

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line