The Hindu Business Line : Thursday, November 20, 2008

BRAND LINE

ADVERTISING: More buck for the bang
FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ...

INTERVIEW: ‘You will still need lipstick and cream during a recession’
The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ...

STRATEGY: Incentives for innovation
How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ...

ADVERTISING: The ad that tickles back to concepts
Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ...

E-COMMERCE & E-BUSINESS: Where clicks cut carat costs
CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ...

BOOKS: Branding doesn’t work anymore bookmark
We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ...

NEW PRODUCTS & SERVICES: Mini kitchen
Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...

NEW PRODUCTS & SERVICES: For Her Highness
Hindustan Sanitaryware & Industries has launched a decorative electric chimney (Princess (S) 90) and a built-in-hob (Majestic). While the former is made from non-magnetic, anti-rust 304 grade steel, the later has tempered glass ...

NEW PRODUCTS & SERVICES: A perfect smile
Lotus Herbals, the natural beauty care brand, has launched natural lip moisturisers called ‘herbals lip therapy’. The therapy is based on botanical extracts and is available in six natural flavours — cocoa, vanilla, ...

NEW PRODUCTS & SERVICES: Dental care
Gillette India has launched a new tooth brush, Oral – B 1-2-3. The new toothbrush boasts of four new features — bristle pattern, tongue cleaner, end-rounded bristles and indicator bristles. The toothbrush is priced at ...

NEW PRODUCTS & SERVICES: An A/V treat
Mitashi Edutainment, manufacturer of consumer electronics, has launched a new DVD player called DVD 317 for the Indian market. The player comes in a sleek and trendy look and is compatible with all the possible audio- visual formats. It also has ...

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