Business Daily from THE HINDU group of publications
Thursday, November 20, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, November 20, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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COLUMNS KARATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... BACK TO CONCEPTS: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... BOOK MARK: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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