The Hindu Business Line : Thursday, January 08, 2009

COLUMNS

THIRD UMPIRE: Who is better? You or me?
Comparisons are odious, but that’s not preventing brands from going all out and claiming their rival’s inferiority.. Comparisons are as old as the hills. Men tend to compare wives (though one suspects discreetly). Wives tend to ...

ASK HARISH BIJOOR: The tale of six brands
The year 2008 saw the emergence of aggressive marketing initiatives.. If you were to pick the top marketers of 2008, who would ...

BOOK MARK: High-velocity lessons
Why do some organisations outdistance the field while their peers and competitors struggle to keep up? This is the question that Steven J. Spear explores in Chasing the Rabbit ( ...

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