Of course, having the flexibility to adapt and package your services in the exact way that your customer requires adds considerable value to your offering; however, there must be a limit to how much you expand your portfolio of services, she instructs.

“If you do simply say yes to every request you get you may end up with a lot of stress and a lot of extra work on your hands. If you are not careful you could end up spending all your time delivering something completely different from what you initially decided to sell.” This is fine if it works for you, Jarvis concedes, but not if you have deviated a long way from your core business and are out of your area of expertise.

Talking of core, another counsel in the book is about the importance of developing a strap-line slogan to capture the core of what your business is all about, in a few simple words, which must be both memorable and inspirational. Recommended read.

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