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The Seven Secrets of Influence: Portable power for the 21st century
Elaina Zuker

Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The Seven Secre ts of Influence: Portable Power for the 21st Century ( www.penguinbooksindia.com).

“As a way to influence, gelling involves identifying and articulating a common or shared vision of what the future of an organisation, group, or individual could be and strengthening others’ beliefs that the desired outcome can be achieved through their individual and collective efforts.”

People who use the gelling style mobilise the energy and resources of others by appealing to their hopes, values, and aspirations, the author explains. The ‘geller’ attempts to develop enthusiasm for aspirations and ideals and to channel that energy into work and problem solving, usually in a group or team, notes Zuker. “People who use the gelling style are able to see and articulate to others the exciting possibilities that exist in an idea or project and to project those possibilities enthusiastically.”

Imperative read for its powerful presentation.

D. Murali

BookPeek.blogspot.com

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