Business Daily from THE HINDU group of publications Thursday, Apr 30, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Brand Line
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Books Columns - Book Mark Manage your time equity
10 Steps to Sales Success, Tim Breithaupt During valuable selling hours, you must organise yourself to maximise face-time or talk-time, advises Tim Breithaupt in 10 Steps to Sales Success ( www.macmillanindia.com). “Don’t perform administrative obligations during selling time. Do those activities during the janitorial hours, outside the 8 am to 5 pm selling hours.” It’s not enough that you’re doing a particular job right, you’ve got to be sure that you’re doing the right activity at the right time, he reasons. The author exhorts sales professionals to take control of activities that prey on their efficiency, compromising on the ROT (return on time). “Remember, companies today pay for results, not activities. They no longer pay for attendance …” One of Tim’s commandments is that you should manage your time equity by asking a simple question: ‘Is this activity the best use of my time right now?’ Effective time management strategies can free up a minimum of two hours per day, reads a sobering statistic in the book. D. Murali Do send in your queries, suggestions and feedback to brandline@thehindu.co.in More Stories on : Books | Book Mark
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