The Hindu Business Line : Thursday, June 04, 2009

COLUMNS

THIRD UMPIRE: Winners, losers and also-rans
Branding and marketing, rather than sport and team spirit, triumphed in this IPL.. It’s been a week since the spectacular IPL final and the not so spectacular closing ceremony. You don’t need to be very smart to know that Deccan ...

ASK HARISH BIJOOR: Going digital to sharpen focus
Tata Tea and now Lipton have taken their marketing efforts online.. Lipton has kicked off a digital marketing platform called ‘Stay Sharp’. What’s this all about? Is this a new ...

BOOK MARK: Five Cs of creativity bookmark
Although many factors contribute to where great ideas come from, there are five precursors that appear to be the most effective at inspiring creative insight, says Andrew Razeghi in The Riddle: Where Ideas Come From and How to ...

BOOK MARK: Value-centred management
Question the tradition. That is the first step toward value-centred management, says Michael E. Parker in Who Said So? The questions revolutionary businesses ask that make them successful ( ...

BOOK MARK: Vocabulary of fools
Remove from your vocabulary such words and phrases as ‘quit, cannot, unable, impossible, out of the question, improbable, failure, unworkable, hopeless, and retreat,’ instructs Robert Nelson in The Greatest Sales ...

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