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The Greatest Sales Training in the World
Robert Nelson

Remove from your vocabulary such words and phrases as ‘quit, cannot, unable, impossible, out of the question, improbable, failure, unworkable, hopeless, and retreat,’ instructs Robert Nelson in The Greatest Sales Training in the World ( www.jaicobooks.com). These are the words of fools, he admonishes. Every word you speak has a profound effect on two very important areas of your life: the thoughts of th e people you speak them to, and your own thoughts as well, Nelson elaborates. “Your words consistently reflect and affect who you are inside.”One of the quickest ways, therefore, to alter your view of yourself is to alter the words you speak. Another piece of advice in the book is to work through despair, which may at times catch you like the flu bug, despite your staying positive. Work on in despair, urges Nelson. “Despair won’t survive long in an environment saturated with positive thought impulses,” he assures. Ready takeaways.

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