The Hindu Business Line : Five Cs of creativity bookmark

Although many factors contribute to where great ideas come from, there are five precursors that appear to be the most effective at inspiring creative insight, says Andrew Razeghi in The Riddle: Where Ideas Come From and How to Have Better Ones ( www.josseybass.com). The first is curiosity, which seems to diminish as we grow older. Constraints, be they behavioural or of resource, are the second precursor, observes R azeghi. Challenging the conventions is the next. Conventions create artificial boundaries in our minds, the proverbial box, the author cautions. “By learning to identify, challenge, twist, turn, and otherwise reconstruct this box, you can create the conditions to inspire creative thought.” For instance, think in opposites! Connections, or the seeing of intersection of seemingly unrelated bits of information, are the fourth precursor. “One way in which to learn to make unorthodox connections is to simply keep the unsolved problem activated in your mind even while you are not deliberately attempting to solve it.” And codes, the final precursor, are the frameworks on which innovators generate new ideas, explains Razeghi. “These codes are the stuff on which intuition, or gut instinct, is created.”

Imperative read.

D. Murali

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Five Cs of creativity bookmark