The Hindu Business Line : Thursday, June 18, 2009

COLUMNS

THIRD UMPIRE: IPL to ICC in just 20 seconds!
Companies should go over advertising and marketing strategies given the situations the various T20 tournaments throw up, be it broadcast timing or duration of the match.. The IPL has been done and dusted. The Deccan Chargers have just won the ...

ASK HARISH BIJOOR: Branding, in the first 100 days
The new government needs to take far-reaching, positive steps to brand itself as good.. If the new UPA government headed by Dr Manmohan Singh needs to start with a bang of a brand image, what do you believe it must do? What should they focus on ...

BOOK MARK: Identifying ethical salespeople
How to select ethical salespeople? Look for someone who is confident without being cocky, advises David P. Snyder in Mind-Read Your Customers: Using insights from psychology to increase sales and build a better business ( ...

BOOK MARK: Five core activities
You may not like to know that interviewers hire people they like. But that’s stark reality, says Brenda Bence in How YOU are like Shampoo for Job Seekers ( ...

BOOK MARK: Corporate words
When communicating with employees, keep the message simple, clear and transparent, instruct Libby Sartain and Mark Schumann in Brand from the Inside: Eight essentials to emotionally connect your employees to your business ( ...

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