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BRAND LINE
BEVERAGES:
No pulp fiction
There’s more competition in the fruit drink segment with Dabur India’s launch of Burrst.. In the world of fruit juice, pulp is sometimes a thing of fiction. And that is not always a bad thing, as that could render it light and ...
ADVERTISING:
IPL to ICC in just 20 seconds!
Companies should go over advertising and marketing strategies given the situations the various T20 tournaments throw up, be it broadcast timing or duration of the match.. The IPL has been done and dusted. The Deccan Chargers have just won the ...
ADVERTISING:
‘The eventual integration of media’
Cannes will point us to where communication is going, says our columnist.. Ideas have no geography. They come with no media plan. They refuse to be boxed. They are a reaction to a challenge or opportunity… a rebellion against prejudice. ...
HCV/LCV/TRACTORS:
A world of difference
The World Truck gives Tata Motors the stature it badly needed in the heavy vehicles segment.. For Tata Motors the recently unveiled World Truck is significant. Addressing the medium and heavy tonnage categories, which have long stamped the ...
TELEVISION SETS:
Not falling flat
The LCD market is expected to surpass the cathode ray tube TV market in a few years.. Durables makers are betting their last rupee on flat panel televisions. Slowdown or no slowdown, they say, status-conscious and indulgent consumers are the ...
BRANDING:
Branding, in the first 100 days
The new government needs to take far-reaching, positive steps to brand itself as good.. If the new UPA government headed by Dr Manmohan Singh needs to start with a bang of a brand image, what do you believe it must do? What should they focus on ...
NEW PRODUCTS & SERVICES:
Mission Coffee
Cata Appliances has launched Cantee Coffee Machines ‘Magic Brew’. These coffee machines have a 4-in-1 feature of making espresso, cappuccino, filter coffee and tea at the press of a button. Other features include high bar ...
NEW PRODUCTS & SERVICES:
Fair choice
Lotus Herbals has introduced what it claims is India’s first innovative anti-tan scrub under its ‘Safe Sun Absolute’ range. A skin-lightening and exfoliating scrub, it is supposed to be capable of removing any ...
NEW PRODUCTS & SERVICES:
Youth chic
MTV has launched a brand new range of towels, ‘Wrapp’d by MTV’, in partnership with Portico New York. The cotton jacquard towels are yarn-dyed, and the designs are inspired from an array of youth interests such as ...
NEW PRODUCTS & SERVICES:
Pretty in pinks
Revlon has introduced its new collection, ‘Pure Confection’. The Super Lustrous Lipsticks are fragrance-free and taste-free. They cost Rs 485. The Crème Gloss for lips (Rs 500), the Super Smooth Nail Enamel (Rs 115) and ...
NEW PRODUCTS & SERVICES:
Silver power
Nivea has launched Nivea for Men Silver Protect Deodorant. The product reportedly works by exploiting the anti-bacterial power of silver molecules which eliminate odour-forming micro-organisms. It has a dry, woody aromatic scent with top ...
ADVERTISING:
High on expectations
If the recent past is anything to go by, there is much to look forward to at Cannes.. The Cannes Lions are just a week away. So how is this edition shaping up? After all the moaning and groaning about the downturn, all the posturing about ...
BOOKS:
Identifying ethical salespeople
How to select ethical salespeople? Look for someone who is confident without being cocky, advises David P. Snyder in Mind-Read Your Customers: Using insights from psychology to increase sales and build a better business ( ...
BOOKS:
Five core activities
You may not like to know that interviewers hire people they like. But that’s stark reality, says Brenda Bence in How YOU are like Shampoo for Job Seekers ( ...
BOOKS:
Corporate words
When communicating with employees, keep the message simple, clear and transparent, instruct Libby Sartain and Mark Schumann in Brand from the Inside: Eight essentials to emotionally connect your employees to your business ( ...
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