Business Daily from THE HINDU group of publications
Thursday, Jun 18, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, Jun 18, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Brand Line
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Books Columns - Book Mark Corporate words 
Brand from the Inside: Eight essentials to emotionally connect your employees to your business Libby Sartain Mark Schumann When communicating with employees, keep the message simple, clear and transparent, instruct Libby Sartain and Mark Schumann in Brand from the Inside: Eight essentials to emotionally connect your employees to your business ( www.josseybass.com). They caution against the use of corporate-sounding sentences with lots of big words, and lots of punctuation. Even the current employees, who generally become immune to corporate words that all sound just like the same no matter the business, will only respond to words that speak directly to what’s important to them. Communication about brand is not about facts, it’s all about ideas and feelings, the authors note. “And it should not be a sound bite for everything the business is known for. So a business must avoid the temptation to explain. Instead, it should tell. Share. Show.” Information that you communicate to employees must be personal and relevant, say Sartain and Schumann. Essential read. More Stories on : Books | Book Mark
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