Business Daily from THE HINDU group of publications
Thursday, Jun 18, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, Jun 18, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Brand Line
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Books Columns - Book Mark Five core activities 
How YOU Are Like Shampoo: for job Seekers Brenda Bence You may not like to know that interviewers hire people they like. But that’s stark reality, says Brenda Bence in How YOU are like Shampoo for Job Seekers ( www.macmillanpublishersindia.com). “In fact, some recruiters estimate that as much as 40 per cent of the hiring decision is based on whether or not you were liked in your interview,” she mentions. Communicate, therefore, your brand in the best manner, through five core activities – actions, reactions, look, sound, and thoughts – Bence guides, in ‘the proven personal branding system to help you succeed in any interview and secure the job of your dreams.’ These five activities, according to her, are responsible for 99 per cent of how a potential employer perceives, thinks, and feels about you. And, remember, this communication can happen in a few minutes; and even before you meet the interviewer. “You begin communicating your brand as soon as your resume and cover letter leave your e-mail outbox…” Recommended study. D. Murali BookPeek.blogspot.com More Stories on : Books | Book Mark
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