BRAND LINE
MARKET SHARES:
Beverage boost
Malted beverages are growing at about 20 per cent now, unlike seven years ago when their growth rates were on the slide.. Which is harder, getting your child to drink milk or do maths? The answer is that it depends on how you flavour both. ...
STRATEGY:
The limitations of ‘jugaad’
Where the enterprising fix-it spirit works, and where it does not. Last time in my article Indiagenous Ingenuity, I discussed the jugaad phenomenon and ended saying “There is no questioning Indian creativity – not at the individual ...
INTERNATIONAL TRAVEL:
A holiday windfall for travellers
Value is the name of the game as tourists seek the best offers in the market.. This year’s summer holiday season has seen a late start in terms of the consumer travel queries picking up, unlike the last year when advance travel bookings ...
INTERNATIONAL TRAVEL:
Fighting the trickle
The Canadian tourism sector offers recession-buster deals as visitors to the Niagara Falls from the US reduce in number.. Driving through the Rainbow Bridge into Canada, you cannot help but notice it. The number of cars on the freeway has ...
PROMOTIONS & OFFERS:
Lord of the drinks
Pepsi’s First Ball ka Captain built on cricket-crazy fans’ wildest dreams coming true.. For Gaurav Khetpal, an 18-year-old B.Com student of Lucknow Christian College, it was a huge day. Here he was at cricket’s most hallowed ...
BRANDS:
Bikers on a new high
The introduction of some of the top international brands by TI Cycles is expected to meet the demand of a growing band of diehard bikers.. The recent unveiling of the Rs 1-lakh car that can accommodate the entire family firmly put the focus on ...
NEW PRODUCTS & SERVICES:
Peppy choice
Sonata, from Titan, has announced the launch of 20 new variants of Super Fibre. Designed primarily for youth in the age group of 16 to 25 years, they claim to embody style and sportiness with a rich blend of colours. They are priced between Rs ...
NEW PRODUCTS & SERVICES:
Bounty for baby
Emami has launched a range of baby products based on Ayurvedic formulations. The Healthy & Fair Herbal Baby Massage Oil based on sesame and coconut will be available in 100 ml and 50 ml packs priced at Rs 60 and Rs 32 respectively. The soap ...
NEW PRODUCTS & SERVICES:
Peach passion
Dabur India has launched Real Blackcurrant Nectar and Real Peach Nectar. They are available in 1-litre packs, priced Rs 80. They claim to contain 40 per cent of a child’s daily requirement of Vitamin C (in 200 ml) and contain minerals such ...
NEW PRODUCTS & SERVICES:
Pow'd'er-packed
CavinKare has launched Spinz Talc with a click cap and tamper-proof mechanism to help preserve its freshness. It is available in two fragrances – Spinz Exotic and Spinz Enchante. The product is available in 100 gm and 400 gm priced at Rs ...
NEW PRODUCTS & SERVICES:
Star saga
Walt Disney has launched a DVD to commemorate the 70th anniversary of the film Pinocchio. It is priced Rs 599. The DVDs are available across all major stores ...
BOOKS:
When recession started to grate
James Caan retells the story of ‘the recession, 1992-1993,’ in one of the chapters in The Real Deal ( www.virginbooks.com). “I couldn’t believe that you ...
BOOKS:
Listening to customers
In 1986, a team of Toyota designers and engineers came to southern California to “live the good life.” And the expense accounts which they sent caused near-fainting spells back at the home office. Toyota had decided to make ...
BOOKS:
Card care
The Japanese may not be touchy-feely with people, but they sure are with business cards, observes Leil Lowndes in How to Instantly Connect with Anyone (
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