Business Daily from THE HINDU group of publications
Thursday, July 02, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, July 02, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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BRAND LINE INTERVIEW: ‘A banner year for Pepsi’ PepsiCo India’s Chairman Sanjeev Chadha and Managing Director Gautham Mukkavilli on summer launches, competition and what’s brewing for the future.... Sanjeev Chadha, Chairman, PepsiCo India Holdings Pvt Ltd, is quite excited about a ... RETAILING: On a quest for ‘value’ Food & grocery retailers take a leaf out of the kirana model to stick it out in recessionary times.. Making heavy investments ahead of time is proving to be expensive for food and grocery ... ADVERTISING: Finally, it’s all about ideas Bold ideas make Cannes the inspiration hub for those interested in the unknown.. Cannes Lions 2009 is over. The awards have been won. Glory has been got. Fame has been achieved. The discussion and debates are done. The bells and whistles have ... PEOPLE: A brand in public life As Nandan Nilekani takes up his assignment with the Government, our columnist recounts the many positive qualities that this Infosys leader brings to his new role.. One of the most profound statements that I have heard in recent times is by ... INSIGHT: Identity crisis Shifting cities throws up a whole range of complications – from banking account and mobile phone hassles to address proof problems.. Don’t let the title fool you – I know who I am. The crisis I am facing is persuading the world ... STRATEGY: Tapping the social web There are enough instances to show why marketers must tap into social networks.. As the Indian population increasingly turns to the Internet for news, sports, shopping and more – whether via the laptop or the 3G-capable handset —one ... BRANDS: All for brand chatter Harnessing the growing power of customer ‘expression’.. The challenges of brand building continue to multiply exponentially. Consumer behaviours are changing drastically making marketers revisit and reconsider the standard tenets of ... EVENTS: Cannes PR be far behind? Public relations made its debut at the annual ad fest, giving away 15 PR Lions for the first time.. Eight thousand people usually trek to Cannes every year to attend the Cannes International Advertising Festival. Although this 56th year saw ... BOOKS: When branding runs aground Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and ... NEW PRODUCTS & SERVICES: Tress treat Kérastase, the French luxury hair care brand from L’Oréal, beats the monsoon blues with an offer. Indulge in a relaxing ritual and receive a complimentary trendy Kérastase umbrella worth Rs ...
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