Business Daily from THE HINDU group of publications
Thursday, July 02, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, July 02, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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COLUMNS THIRD UMPIRE: A brand in public life As Nandan Nilekani takes up his assignment with the Government, our columnist recounts the many positive qualities that this Infosys leader brings to his new role.. One of the most profound statements that I have heard in recent times is by ... KARATEGY: Identity crisis Shifting cities throws up a whole range of complications – from banking account and mobile phone hassles to address proof problems.. Don’t let the title fool you – I know who I am. The crisis I am facing is persuading the world ... BOOK MARK: When branding runs aground Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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