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Brand Line - New Products & Services
Crunchy munchies


Parle Agro has announced the launch of its new snack brand Hippo — baked wheat munchies. Hippo comes in five flavours inspired by international cuisines — Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli and Yoghurt Mint Chutney.

It is being rolled out from the Western region starting with Maharashtra and will soon be rolled out nationally.

Each variant will be initially available in packs of Rs 5 and Rs 10.

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