The Hindu Business Line : Thursday, July 09, 2009

BRAND LINE

BUDGET: A marketer’s guide to the Budget
The impact the Budget will have on the marketplace: More money to spend, greater rural consumer demand and purchasing power…. Like a hitch-hiker’s guide to the galaxy, a marketer’s guide to the Union Budget can move in many ...

RURAL MARKETING: For a rural boost
Rural markets hold the key.. On his extensive travels across rural India as founder of MART, a rural marketing and research consultancy, Pradeep Kashyap has seen several instances of the kind of micro level development prescribed by policy ...

BUDGET: The Budget as a brand
The media frenzy, the big heads talking, the horde of TV cameras make the otherwise staid document one big brand tamasha.. The Union Budget 2009-10 laid out on the floor of the House on the 6th of July, 2009 by Finance Minister Pranab Mukherjee ...

BRANDING: Manipal goes to school
Having established a name for itself in the field of higher education, the Manipal Group now trains its guns on school education.. It’s the perfect combination of education and experience. The Manipal Education and Medical Group (MEMG) ...

INTERVIEW: ‘Retail needs industry status’
Davinder Kohli, who created the value apparel brand Koutons, on the brand’s philosophy, value propositions and why the retail sector needs to be recognised as an industry.. When Davinder Pal Singh Kohli says that value retailers are on a ...

RETAILING: Delivering better value
Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.. More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather ...

BOOKS: Move from CRM to CEM bookmark
Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences (
NEW PRODUCTS & SERVICES: More to chose from
Moser Baer has expanded its LCD television range by introducing eight new models which are supposed to offer an enhanced home entertainment experience with superior image clarity and high dynamic ...

NEW PRODUCTS & SERVICES: Lighter, healthier
Sunfeast has launched Sunfeast Marie Light, a range of Marie biscuits available in two variants — the basic Marie Light - Original and Marie Light - Orange. This offering is supposed to be an accompaniment to a cup of tea or coffee on ...

NEW PRODUCTS & SERVICES: Just for 'Yu'
Under an exclusive tie-up with Germany’s fashion and beauty brand BeYu, Elder Health Care Ltd is importing and marketing a colour cosmetic range comprising mineral make up, lipsticks, foundations, eye shadows, mascaras, eye liners and ...

NEW PRODUCTS & SERVICES: Gently does it
Jolen has come out with a special crème bleach for extra-sensitive skin which is supposed to have antiseptic values and the goodness of Aloe Vera. It is supposed to be the simplest and safest way for women with hyper sensitive skin to ...

NEW PRODUCTS & SERVICES: For your eyes only
Essilor India Pvt. Ltd has launched Varilux India, eyewear for the 40-plus age group. Supposed to be designed and engineered specifically for Indian eyes, Varilux India comes in a range of materials and ...

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