The Hindu Business Line : Thursday, July 09, 2009

Business Daily from THE HINDU group of publications Thursday, July 09, 2009 ePaper \| Mobile/PDA Version \| Audio \| Blogs

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BOOK MARK: Move from CRM to CEM bookmark
Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences (

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