The Hindu Business Line : Thursday, November 05, 2009

COLUMNS

THIRD UMPIRE: A state of surfeit
There is a cricket overkill today and it’s time for everyone concerned – advertisers and administrators – to wake up and reflect.. The fact that I spent five years in college trying to study economics is something that I ...

ASK HARISH BIJOOR: Paths of success
The Indian passion for education, which has spurred the urban and semi-urban regions ahead, promises to sweep the rural hinterland next.. What are the key factors that trigger a brand re-positioning and re-launch? How scientific is ...

BOOK MARK: Traps at work
One of the examples in The Ethical Executive by Robert Hoyk and Paul Hersey ( www.vivagroupindia.com) describes an experiment by Donna Gelfand at the University of Utah, which had, as its subjects, ...

BOOK MARK: Negative economics
It is the poor farmers and small farmers who are destroyed by the globalisation of a negative economy, rues Vandana Shiva in one of the essays included in The Other India: Realities of an emerging power ...

BOOK MARK: Celebrate with ‘green’ balloons
Do you drive to the store, or have your groceries delivered? If your answer is the latter, you have reason to cheer, for implementing one of the eco-friendly measures outlined in 50 Simple Steps to Save the Earth from ...

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