The Hindu Business Line : Happiness is the key to success

If you want to know ‘how to make money anywhere while doing what you love,’ Pat O’ Bryan has the answers in Your Portable Empire ( www.landmarkonthenet.com). “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful,” reads a quote of Albert Schweitzer. Your job begins by choosing your niche, instructs the author . Automate your empire using advanced marketing strategies, the book suggests. Perhaps, Autoresponder, an online software programme that contains the database of all your subscribers, may work for you. A chapter on copywriting speaks of ‘the big seven components of a well-written sales page,’ - headline, bullet-points, sub-heads, the body, the guarantee, the close, and the P.S. Ninety per cent of your effort should go into writing your headline, because 90 per cent of the effectiveness of your copy depends on it, O’ Bryan insists.

Everybody reads the P.S. “This is where you restate the most important aspect of your sales letter.” For example: ‘P.S. Don’t wait – offer ends tomorrow!’

P.S. Recommended read.

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