Comments
Leo Burnett India has boosted its senior team in recent weeks. It recently appointed Dheeraj Sinha as Chief Strategy Officer. Sinha will be based in Mumbai and will be responsible for planning across South Asia, a press release says.
He takes over from Rajeev Sharma, who has joined Ormax Rhodium as CEO. Leo Burnett has also promoted Ajeeta Bharadwaj to the role of Planning Head, Mumbai.
In his most recent role, Sinha led the strategic planning function for Grey in India, South & South East Asia. In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey.
Dheeraj has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands such as Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. “There’s a serious ambition to create work that’s in line with how the world has changed,” the press release quoted Sinha as saying, of his new workplace.
Bharadwaj, who was previously Executive Planning Director, will report to Dheeraj Sinha.
She has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat.
Bharadwaj was one of the first three nominees from Leo Burnett India to be felicitated with the global Star Reacher award. She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.
To Ormax Rhodium, Rajeev Sharma, who used to be National Head – Planning & Strategy, Leo Burnett, brings over 32 years of brand experience. Some of the power brands he has contributed significantly to over the years include Thums Up, Iodex, Ultratech Cement, Ceasefire, Lakme, Johnson’s Baby Oil, Glucon D, McDonald’s, HDFC Life and Complan.
A press release quoted him as saying, “Many things have to conspire to make organisational brands grow, but identifying precisely what brings it all together is where the high ground really is. It takes sensitivity, experience and rigour to locate this.”
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.