WPP’s GroupM, the global media investment group, today announced it has agreed to acquire digitally-led creative agency The Glitch in India. This acquisition will demonstrate the company’s growth plans in a technology-driven communication market. The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.
The Glitch’s clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and many other international brands in the realm of entertainment, beauty, and FMCG, amongst others. With over 200+ digital strategists, technologists, content creators and planners, The Glitch has offices in Mumbai and Delhi.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.