A global survey of Pay-TV providers found that the majority acknowledges audiences are replacing TV viewing with video on demand. Pay-TV providers are increasingly partnering with third-party content providers to explore and implement new revenue generation models. The rise of over-the-top (OTT) players, greater on-demand content, as well as multi-screen and TV-everywhere technologies are disrupting the traditional broadcast TV business model the world over, says the survey conducted by Amdocs, a communications and media software and services firm. The move from linear to on-demand content will continue to be a top trend over the next 3-5 years. Revenues will be increasingly driven by targeted ads, sharing with content owners and pay-per-use mobile access to non-subscribers. Customer satisfaction and acquisition are seen as the biggest challenges, while content acquisition costs, competition and technical issues are other concerns.

Daniela Perlmutter, Head of product and solution marketing, at Amdocs, says: “Pay TV providers need to invest more in solutions that allow them to quickly on-board and integrate partners, as well as offer premium personalised OTT video services, while efficiently monetising new revenue opportunities and earning the loyalty of high-value customers.”

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