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Nitin Pradhan to head creative at Publicis Capital Delhi
Publicis Capital Delhi has appointed Nitin Pradhan as Head of Creative. Pradhan, an industry veteran, has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann and JWT. His last stint was as a Director with Curious Films.
Hemant Misra, CEO, Publicis Capital, said: “Pradhan’s width of experience is crucial for us to further add value to creative solutions for our clients.”
Pradhan, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as KBC Season 2: Umeed Se Dugna, KBC Season 3: Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat Tyres and Nestle Alpino.
Gauri Awasthi is Chief Business Officer, iCubesWire
iCubesWire, a digital marketing solution and concept provider, has appointed Gauri Awasthi as Chief Business Officer. In this newly created position, Awasthi will be responsible to lead the ‘360-degree’, the new business function at iCubesWire encompassing digital strategy, own, earned and paid digital media, performance marketing, programmatic, social, search, e-commerce, UX / UI digital creative and custom media integrated experiential marketing divisions.
She comes to iCubesWire after her tenure at Quasar Media, a WPP company, where she last served as Regional Digital Head – North & East. She has also worked with Cheil Worldwide as Head – New Business Digital. Her key role comprised restructuring the team, building up agency-client relationship, driving successful launches and helping agency reach its digital revenues in a very short span of time.
Sahil Chopra, CEO and Founder, iCubesWire, said, “Gauri will be an asset to the company who will bring fresh perspectives and enhance leadership bandwidth to execute on our next phase of growth.”
With almost 15 years of industry experience, Awasthi is well known for her tenacious digital marketing skills, thriving agency-client relationship and building high-performance teams. Some of the key clients she has worked with include Microsoft, Samsung, Adidas, HCL, Viber, Havells, Cargill, Reckitt, Nestle, Telenor, Apollo, Fortis, Fastrack, ITC – John Players, Hamdard and Airtel.
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