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Yusuf Merchant has been appointed as Vice President, DDB MudraMax-OOH and Adil Khan has been appointed as Associate Vice President, DDB MudraMax-OOH. Merchant will be based at Mudra House, Mumbai, and Khan at Gurugram.
Merchant will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Khan will report to Merchant.
An erstwhile Associate Vice-President with Kinetic Worldwide, Merchant joins DDB MudraMax with an experience of nearly two decades. He has been associated with the Indian outdoor fraternity at multiple levels. He has also been associated with Madison World and Rediffusion Y&R. Brands he has worked on include Castrol, Vodafone, HSBC, Idea, Kotak, Levis, Marico, Mondelez, Muthoot FinCorp and Volkswagen.
In his career of over a decade, Adil Khan has been largely associated with Kinetic Worldwide; where he successfully handled a rich bundle of brands such as Lufthansa, Google, Ford, Amex and HTC. He has also worked with Clear Channel Communication and Katha Mediatix.
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