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Resources
Brand Line
Understanding WOM (February 04, 2010)
Untapped blue-collar class is long tail of the China market (January 28, 2010)
It's all about intention (January 21, 2010)
Mystery of the missing SKUs (January 14, 2010)
Eight Cs of electronic event systems (January 07, 2010)
Own your right to dream (December 24, 2009)
Luxury is the opposite of vulgarity (December 17, 2009)
Four guarantees about change (December 10, 2009)
Addiction to luxury brands (December 03, 2009)
Pervasive media environment (December 03, 2009)
The making of a rural marketing expert (December 03, 2009)
Digital marketing is about being slow (December 03, 2009)
Four ways to enter the market (November 19, 2009)
Happiness is the key to success (November 12, 2009)
Life, in four editions (November 12, 2009)
New ‘rush hour of the gods’ (November 12, 2009)
Negative economics (November 05, 2009)
Celebrate with ‘green’ balloons (November 05, 2009)
Traps at work (November 05, 2009)
Space for new activities with ‘must stops’ (October 29, 2009)
Tracking is worth the expense (October 29, 2009)
Pulse of polls (October 29, 2009)
Your headline must have stopping power (October 22, 2009)
A dead change in your office… (October 15, 2009)
How Apple bites into the market (October 15, 2009)
Innovation through five phases (October 15, 2009)
Failure to focus, the first trap bookmark (October 08, 2009)
Village market (October 08, 2009)
Unstoppable Mumbai (October 08, 2009)
The social media party (October 01, 2009)
Abominable anchor (October 01, 2009)
Outlier wisdom (October 01, 2009)
Mass marketing de-socialised consumption (September 24, 2009)
Raise ideas with passion (September 17, 2009)
The ‘sound’ connection (September 17, 2009)
Communicate more effectively (September 17, 2009)
Cosmopolitan appreciation (September 10, 2009)
Flat and frugal bookmark (September 10, 2009)
Defying death (September 10, 2009)
Response to innovation (September 03, 2009)
Formula preparation (September 03, 2009)
Marketing cuts in turbulence (September 03, 2009)
Sustaining an admirable reputation bookmark (August 27, 2009)
Characteristics of persuasiveness (August 27, 2009)
Responsible choices (August 27, 2009)
Skewed perception of race and beauty (August 20, 2009)
The Australia attraction (August 20, 2009)
Barriers to listening (August 20, 2009)
Be true to your mission statement (August 13, 2009)
Client-wise (August 06, 2009)
Symptoms of irrational thinking (July 30, 2009)
Marketing the police (July 30, 2009)
CV: is work in progress (July 30, 2009)
Three essentials (July 23, 2009)
The celebrity fit (July 23, 2009)
Marketing through the ethnic route (July 23, 2009)
Brighter side of life (July 16, 2009)
From middle class to millionaires (July 16, 2009)
Optimal search (July 16, 2009)
Move from CRM to CEM bookmark (July 09, 2009)
When branding runs aground (July 02, 2009)
Listening to customers (June 25, 2009)
Card care (June 25, 2009)
When recession started to grate (June 25, 2009)
Five core activities (June 18, 2009)
Corporate words (June 18, 2009)
Identifying ethical salespeople (June 18, 2009)
Industry lingo (June 11, 2009)
Silence does influence (June 11, 2009)
Goodness may become cheaper (June 11, 2009)
Five Cs of creativity bookmark (June 04, 2009)
Value-centred management (June 04, 2009)
Vocabulary of fools (June 04, 2009)
Begin a new dialogue in marketing (May 28, 2009)
For the extra kick (May 28, 2009)
`Transformative' tourism (May 28, 2009)
Back decisions with right consumer data bookmark (May 21, 2009)
Tech-edge (May 21, 2009)
Media logic (May 21, 2009)
Retail environs as marketing strategy (May 14, 2009)
Advertisement ethics (May 14, 2009)
Better get moving (May 14, 2009)
Measurement mantra (May 07, 2009)
Shelf life (May 07, 2009)
Become a value and ROI expert (May 07, 2009)
Manage your time equity (April 30, 2009)
Where Sachin is still 16 years old (April 30, 2009)
Excellent service (April 30, 2009)
Make marketing accountable (April 23, 2009)
Spa for the soul (April 23, 2009)
Organisations acquire reputations (April 23, 2009)
Narrate your product story (April 16, 2009)
Building locally relevant brands (April 16, 2009)
Get the message right (April 16, 2009)
The three ‘R’ approach (April 09, 2009)
When facts can fail (April 09, 2009)
Easy ROI can lead to lazy marketing (April 09, 2009)
One idea every week (April 02, 2009)
Why fret about fragmentation? (April 02, 2009)
The 'gelling' power (April 02, 2009)
Technology levels the field for small businesses bookmark (March 26, 2009)
Subsidise fresh fruits and vegetables (March 19, 2009)
Compulsive shopping can even kill (March 19, 2009)
Human voice (March 19, 2009)
Capture biz core in strap-line slogan (March 12, 2009)
Wander not into the land of deceit (March 12, 2009)
Identify which styles look best on you (March 12, 2009)
Indians not secretive about market data (March 05, 2009)
Make words work (March 05, 2009)
Ask for evidence (March 05, 2009)
The art of selling (February 26, 2009)
A 360-degree view of customer bookmark (February 19, 2009)
Who is a celebrity? (February 19, 2009)
Behavioural marketing (February 12, 2009)
Conformism to vivid choice (February 12, 2009)
Communication dissection (February 12, 2009)
Art of selling (February 05, 2009)
Start research at the customer end (January 29, 2009)
Tool for the oldest human habit (January 22, 2009)
High-velocity lessons (January 08, 2009)
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