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Resources
Brand Line
‘Easy to be a good agency, harder to be a great one' (November 19, 2009)
‘Platforms are multiplying and borders are blurring' (November 19, 2009)
Pumping up the cycle market (November 12, 2009)
‘It’s a fallacy that in India it is always about low price’ (November 05, 2009)
Fortifying Britannia’s brands (November 05, 2009)
‘We are looking at categories where we can make a difference’ (November 05, 2009)
‘Mobile, TV are life enhancers’ (October 29, 2009)
‘When 3G happens, an Indian chapter of YouTube will explode’ (October 01, 2009)
Sensory appeal needs to be better … (October 01, 2009)
‘Self-regulation is working better today’ (October 01, 2009)
‘Mobile phones will push next drive of social communication’ (September 24, 2009)
‘Sanity has returned to retail’ (September 24, 2009)
‘Shift from small to big cars will be gradual’ (September 10, 2009)
‘Focus is on new markets, new media and consumer insights’ (September 10, 2009)
“The idea of a brand is different from branding” (September 03, 2009)
‘Creativity, content and connectivity’ (August 20, 2009)
India will rise as brand owners rather than as brand creators (August 13, 2009)
‘Longevity makes brands iconic’ (July 23, 2009)
‘Retail needs industry status’ (July 09, 2009)
‘A banner year for Pepsi’ (July 02, 2009)
‘More the activity, faster the category grows’ (June 11, 2009)
Leveraging Lintas (June 11, 2009)
“All formats can co-exist harmoniously.” (June 04, 2009)
‘We want to reach out to people with global exposure, local taste’ (May 28, 2009)
‘Agencies have to develop ways of alerting their clients...’ (May 21, 2009)
‘The importance here is to cut out unnecessary middlemen’ (May 14, 2009)
‘Recession is good for advertising’ (April 16, 2009)
Disrupting the downturn (April 16, 2009)
‘Political parties can’t ignore voter base online’ (April 02, 2009)
‘We should drive people’s habits’ (March 19, 2009)
‘Lot of opportunity in packaged products’ (March 12, 2009)
‘Solutions will drive Nokia consumption’ (February 19, 2009)
‘We would like more opportunity in India’ (January 29, 2009)
‘Downturn will see B-schools in greater demand’ (January 08, 2009)
Year : 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002
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