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Resources
Brand Line
‘ Masala chai twice a day' (February 04, 2010)
Jewel in the crown (February 04, 2010)
Phir Mile Sur (February 04, 2010)
Let's uncomplicate (January 28, 2010)
What credible news channels can resolve to do (January 28, 2010)
What an Idea, Sirji! (January 21, 2010)
Keeping Nirma jingling (January 14, 2010)
Not a memorable year for advertising (December 31, 2009)
The cheer is spreading (December 17, 2009)
Celebrities and scandals (December 10, 2009)
On a sticky wicket (December 03, 2009)
More buck for louder bang (November 12, 2009)
Follow the protocol (October 29, 2009)
A tribute to print advertising (October 22, 2009)
A strategy of monopoly (October 15, 2009)
Keep smiling, things can’t get worse! (October 08, 2009)
When media fits the bill (October 08, 2009)
Sleeping with the enemy? (September 24, 2009)
A campaign for mobility (September 17, 2009)
By word of mobile (September 10, 2009)
Why Indians love advertising (August 27, 2009)
Changing world of ads and entertainment (August 20, 2009)
Not so simply South (August 13, 2009)
Disturbing brand equity (August 13, 2009)
The changing world of advertising (July 30, 2009)
Where’s the gender sensitivity in ads? (July 23, 2009)
It’s showtime, folks! (July 16, 2009)
Finally, it’s all about ideas (July 02, 2009)
‘The eventual integration of media’ (June 18, 2009)
High on expectations (June 18, 2009)
IPL to ICC in just 20 seconds! (June 18, 2009)
Hello and hard sell (June 11, 2009)
Zooming into minds and hearts (May 21, 2009)
IPL: Keeping brands hooked? (May 07, 2009)
The setting and its selling (May 07, 2009)
Exercising their franchise (May 07, 2009)
How Nike did it (April 16, 2009)
No hoardings? Hitch a ride, then (April 16, 2009)
Shrugging off the blues (April 09, 2009)
Its moment in the sun (March 05, 2009)
Is anyone listening? (February 26, 2009)
Marketing in a slowdown (February 19, 2009)
Taking advantage of the downturn (February 19, 2009)
Tough-time marketing (February 12, 2009)
Seeking more bang for the buck (February 05, 2009)
‘Critical to get consumption back’ (February 05, 2009)
Will 2009 be the year of the client? (January 01, 2009)
Trends that shaped 2008 (January 01, 2009)
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