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Resources
Marketing
Thums Up's new marketing campaign (February 10, 2010)
SEBI asks MFs to show proper warnings in ads (February 06, 2010)
Insurance cos go heavy on TV advertising (February 06, 2010)
Galloping adspend trims HUL's profit growth (January 28, 2010)
WSG hopes to score 10-15% rise in revenues for IPL-3 (January 26, 2010)
Big Street to expand OOH inventory in Hyderabad (January 22, 2010)
New TV commercials to take SpiceJet to new heights (January 21, 2010)
Mallya, Wadia gung-ho on their teams (January 20, 2010)
Citizen Watches bullish on Eco-Drive range (January 09, 2010)
In cricket, it's Vision 20-20 (December 30, 2009)
BBH sees itself as ‘creator of emotional component of brands' (December 26, 2009)
Delhi HC restraint on Hind Unilever (December 17, 2009)
Sun TV hikes ad rates (November 25, 2009)
Eureka Forbes back to old ads to build water purifier category (November 24, 2009)
Court restrains HUL from airing ad (November 15, 2009)
Ad spends outpace sales growth for FMCG cos (November 09, 2009)
Sachin’s ton a big hit for viewership (November 07, 2009)
India-Australia series revives advertiser interest in ODIs (November 06, 2009)
Digital media players on consolidation mode (November 05, 2009)
India-Australia one-day series scores higher ratings than T-20 (November 05, 2009)
Ministry approves aerial advertising (October 29, 2009)
India-Australia series off to a cracking start; expectations high for TV ratings (October 27, 2009)
Religare appoints O&M as creative partner (October 15, 2009)
New TV ad series on Swift (October 11, 2009)
Get ready for more, longer ad breaks at multiplexes (October 09, 2009)
When advertisers get ‘personal’ (October 06, 2009)
Syndication to add to ESPN Star revenues for Champions League (September 24, 2009)
Pepsi to air new commercial (September 22, 2009)
Onida dumps devil for product-based campaigns (September 16, 2009)
Coke’s new marketing initiative for festival season (September 10, 2009)
Brands get new ad platform with Compaq Cup (September 09, 2009)
Social media should charge for content, says WPP chief (September 08, 2009)
Prime Focus restructures India team (September 03, 2009)
Airtel campaign on picture quality (August 30, 2009)
IRS, NRS to merge (August 26, 2009)
Anil Ambani group steps up campaign against Reliance on gas issue (August 18, 2009)
Online ads market hit by slowdown (August 17, 2009)
‘Incredible India’ heads for Oscar, Grammy (August 17, 2009)
‘Incredible India’ heads for Oscar, Grammy (August 16, 2009)
Online ad spend will see highest growth over next five years: PwC (August 04, 2009)
Operation Dismantle (July 30, 2009)
Coca-Cola to air new campaign for Kinley (July 24, 2009)
LG plans ‘strategic inventories’ for next season (July 21, 2009)
IPAN to leverage Hill & Knowlton network (July 18, 2009)
Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia (July 15, 2009)
Under a cloud (July 10, 2009)
Vodafone recalls the pug after 10 months (July 09, 2009)
Online ad tool Zimblee launched (July 01, 2009)
Vodafone Zoozoos fail to impress at Cannes (June 27, 2009)
Sony Pix sells Slumdog ad spots at a premium (June 27, 2009)
Madison Media bags Britannia (June 24, 2009)
Concern over indirect ads by hospitals (June 23, 2009)
Ad industry expects Cannes Lions’ roar to be muted this year (June 20, 2009)
IASH accreditation for Ordian (June 12, 2009)
Sony India unveils Rs 36-cr ad campaign for Bravia (June 11, 2009)
Reliance MF told to withdraw ad (June 05, 2009)
Lintas India to tap into sports marketing (June 05, 2009)
Need for informed opinion ‘Nets’ more ads (June 02, 2009)
Big ticket brands get ready to bat in T-20 World Cup (May 29, 2009)
ICC World Twenty20 ad slots almost sold out (May 27, 2009)
IPL-2 lives up to expectations (May 24, 2009)
Rs 400-cr cover is SET Max defence against ad revenue loss (May 22, 2009)
PR firms find it tricky to sell political parties (May 13, 2009)
WSG may rake in $100 m from IPL global rights (May 09, 2009)
Canon unveils ad campaign with local flavour (May 01, 2009)
Vodafone’s ZooZoos, stars of IPL ad breaks (May 01, 2009)
Sachin, Sanath slam their way to peak viewership (April 29, 2009)
Ratings will not be a dampener for IPL-2 (April 21, 2009)
Television viewership for IPL-2 lower than expected (April 20, 2009)
IPL 2 success hinges on TV viewership (April 19, 2009)
IPL set to bowl over South Africa (April 18, 2009)
Advertisers zoom in on new avenues in a hoardings-less Chennai (April 14, 2009)
IPL season 2: MSM hopes to get 40-50% better rates with advertisers (April 14, 2009)
Ad sales to the Max; channel closes sale of inventory for IPL (April 10, 2009)
O&M hits a half century at the Creative Abbys (April 06, 2009)
Calcutta HC dismisses Heinz plea against Glaxo (April 02, 2009)
Whose awards are they anyway? (April 02, 2009)
IPL venue shift: Recession-hit cos may back out first (April 01, 2009)
Online ad revenues estimated to fetch Rs 600 crore (March 31, 2009)
Mudra South voted agency of the year (March 31, 2009)
SBI asks associate banks to pay royalty for logo use (March 26, 2009)
IPL leaves advertisers dry as it moves out (March 24, 2009)
Surreal scene (March 24, 2009)
IPL is on, but with altered schedule (March 07, 2009)
Doohm plans a splash with LCD screens for outdoor ads (March 03, 2009)
Govt hikes ad rates for media by 10% (February 28, 2009)
Ad fest to kick off in Goa on April 2 (February 26, 2009)
Ad Club-BL Quiz on Saturday (February 24, 2009)
Durables TV advertisement posts 9% growth in 2008 (February 20, 2009)
Coke pilots new campaign on metro trains (February 20, 2009)
Will IPL have its way with ad rates? (February 19, 2009)
Entries invited for Ad Club Cochin creative awards (February 16, 2009)
No slowdown for Coke’s India plans (February 07, 2009)
Zee News eyes TN to raise regional ad revenues (February 04, 2009)
Web portals see rise in ads (January 16, 2009)
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