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Resources
Marketing
‘My Name is Khan' to have brand tie-ups worth Rs 25 crore (February 05, 2010)
Watch expo to showcase brand power (February 04, 2010)
Brand Summit 2010 (February 04, 2010)
Titan plans new plant at Pantnagar to make watches (February 03, 2010)
‘Brand Coimbatore gains greater traction, units' (January 29, 2010)
Managing clients' brands is way of Future (January 23, 2010)
Milma, most popular consumer brand (January 16, 2010)
Reliance Footprint to retail Japanese brand Asics (January 13, 2010)
Bajaj Auto cruises on new brand strategy (January 12, 2010)
IMG sees Chennai Open as long-term leverage for brands (January 09, 2010)
Brands riding on 3 Idiots get a fillip (January 09, 2010)
Louis Philippe takes luxury to new peak with Luxure (January 06, 2010)
Marico strengthens Malaysian presence (January 05, 2010)
India-made Anant diamond jewellery to sparkle in W Asia (January 02, 2010)
Diamond dazzles as gold prices daze buyers (December 31, 2009)
Consumer electronics remains buoyant (December 30, 2009)
Fastrack stores begin to break even within a year (December 24, 2009)
Godrej Consumer keen on home products unit of Sara Lee in Asia (December 22, 2009)
Godrej Consumer looks to offload dormant brands (December 22, 2009)
Arvind may source locally for Sweden's apparel brand Gant (December 18, 2009)
Mirah to open Falafel outlets in more cities (December 17, 2009)
Record price for Whyte & Mackay's Dalmore Oculus (December 16, 2009)
Rasi creates ‘HyVeg' brand for vegetable seeds (December 15, 2009)
‘Telangana developments may dent Brand Hyderabad' (December 15, 2009)
Tata Tea to brew ‘Good for you' beverage range (December 09, 2009)
Beetle is key to VW's brand building in India (December 06, 2009)
Parle hopes to bite into 10% market share with Smart Chips (December 04, 2009)
Brands vie for early slot as IPL-3 returns (December 04, 2009)
Jubilant FoodWorks looking to spruce up brand offerings (December 02, 2009)
Disney rebrands Jetix as Disney XD (December 02, 2009)
Muslin to retail Editor brands (November 19, 2009)
Brand loyalty, the result of consumer focus (November 18, 2009)
Building strong people brand is key lesson from recession (November 16, 2009)
Pumping up the cycle market (November 12, 2009)
Luxury brands are back to wooing Indian customer (November 12, 2009)
Cadbury to focus on ‘power brands’ (November 10, 2009)
McNally Bharat Engg gets new logo (November 10, 2009)
Rolex India sales tick up 25% (November 08, 2009)
Yardley to complement Wipro portfolio (November 06, 2009)
Newer brands pep up smartphone market with lower prices (October 31, 2009)
German appliances brand Miele enters India (October 30, 2009)
Asterix still a blockbuster, 50 years on (October 30, 2009)
Future Brands unveils lingerie brand Mohena (October 30, 2009)
Pavers launches Staccato brand (October 23, 2009)
Coke wins case against Bisleri for Maaza brand name (October 21, 2009)
Raymond withdraws Notting Hill from metros (October 15, 2009)
DLF unit to bring DKNY brand to India (October 13, 2009)
USP — Ticking, a la Titan (October 11, 2009)
Brands bowled over by Champions League tournament (October 09, 2009)
Café Coffee Day gets new brand identity (October 07, 2009)
Ford’s nameplate to extend to lifestyle merchandise (October 06, 2009)
Social networking sites attract brand campaigns (September 30, 2009)
Lamborghini accessories enter India (September 22, 2009)
Reliance Retail scouting for non-food FMCG brands (September 17, 2009)
Brand Factory eyes 20% sales growth this year (September 11, 2009)
Brand Jet flying into turbulence? (September 10, 2009)
Tilaknagar’s IMFL tie-up in Tamil Nadu (September 06, 2009)
ITDC to let two hotels use brand Ashok (August 29, 2009)
Emami plans to use Chlorophyll for integrating Zandu brands (August 28, 2009)
Zapp’s festival gesture (August 25, 2009)
Allen Solly goes for a younger look (August 22, 2009)
Lotto to launch two brands (August 22, 2009)
Artd’inox to scale up supply to private labels (August 20, 2009)
Saris set to go global as World Bank gives thumbs-up (August 19, 2009)
Taj re-brands Maldives property under Vivanta (August 17, 2009)
Godrej Sara Lee to ‘Hit’ fumigation services (August 14, 2009)
CavinKare set to acquire snacks brand in Rs 50-cr deal (August 05, 2009)
Fossil to relaunch OyzterBay brand (August 04, 2009)
Van Heusen wants to be a complete lifestyle brand (August 04, 2009)
‘Nano’ fever grips Tata cos (August 04, 2009)
Post exit, Sara Lee to pay Godrej for licensed brands (July 28, 2009)
Jyothy Labs to exit venture with Ekta Kapoor (July 16, 2009)
Samsung sees rapid shift to top-end models (July 16, 2009)
Jewellery major Rajesh Exports consolidates retail brands (July 15, 2009)
No recession at Cartier (July 12, 2009)
Boggi looking to launch range for Indian market (July 09, 2009)
Arrow to re-enter women’s western wear segment (June 30, 2009)
Italian coffee brand steams into Bangalore (June 26, 2009)
Intel rides on Atom to target Net-connected devices market (June 26, 2009)
Reid & Taylor to cut exports, seek domestic fit (June 26, 2009)
Tata Tele rolls out GSM under Tata Docomo brand (June 25, 2009)
‘Coimbatore is promising destination for investors’ (June 24, 2009)
Parle Agro enters snack food segment (June 24, 2009)
Cama Motors launches new business (June 17, 2009)
The retailer challenge (June 17, 2009)
Tata Tea to integrate its beverages brands (June 12, 2009)
It’s now Barista Lavazza (June 11, 2009)
IPL effect: India Cements to score more with CSK brand (June 11, 2009)
IPL-2 raises stocks of franchises (June 09, 2009)
Bhatt explains why associate banks should pay royalty to SBI (May 29, 2009)
Retailers bet on private labels (May 04, 2009)
GVK One to host mega brands (May 01, 2009)
Google most valuable global brand: BrandZ study (May 01, 2009)
Brandscapes to devise Tata Group’s brand strategy (April 24, 2009)
Mont Blanc pens India strategy (April 24, 2009)
Modi Revlon ties up with French firm (April 23, 2009)
Santoor is top toilet brand in South (April 23, 2009)
Van Heusen seeks a bigger fit in market (April 22, 2009)
Bharti Telesoft is now Comviva (April 17, 2009)
India Cements banks on IPL II to drive image (April 16, 2009)
Tata brands hitch a ride on Nano (April 16, 2009)
Futurebrands to spread reach of private labels (April 13, 2009)
New-look Holiday Inn in India by early next year (April 09, 2009)
Hampshire Hotels to expand in India under Dream brand (April 05, 2009)
Accor to expand hotel network (April 03, 2009)
Berggruen Hotels to expand ‘Keys’ brand (April 03, 2009)
M&M focuses on multi-brand growth strategy (April 02, 2009)
PUMA to build on cricket merchandise, sponsorship (April 02, 2009)
Phoenix not to renew contract with Carlson Group (April 01, 2009)
Heinz extends Complan brand to muesli (March 31, 2009)
DKNY to debut in India (March 28, 2009)
Macallan to sell vintage whisky in India (March 28, 2009)
HUL to set up ‘experiential’ kiosks under Lipton (March 27, 2009)
UB working on developing new brands (March 21, 2009)
Ozone Group pins hopes on Nomarks brand (March 21, 2009)
Brand awareness drive for Chennai Super Kings (March 07, 2009)
Brand campaign planned for Indian marine products (March 07, 2009)
Kohinoor Foods plans a big push for Basmati (March 06, 2009)
Future Brands to take licensing route for brand expansion (March 03, 2009)
Allied Blenders & Distillers plans complete makeover (March 03, 2009)
Fastrack extends brand to new youth segments (February 25, 2009)
Slumdog win seen as big boost to Brand India (February 24, 2009)
US brand Tampico to be launched here (February 15, 2009)
Piaggio launches used vehicle biz (February 11, 2009)
Tharanco buys golf apparel brand Greg Norman (February 07, 2009)
Bajaj Electricals decides against white goods foray (February 05, 2009)
Shilpa Shetty, partner pick stake in Rajasthan Royals (February 04, 2009)
Kerala to adopt 3-brand strategy for new IT parks (January 30, 2009)
Milma, Eastern are most popular brands in Kerala (January 29, 2009)
M&M to drive speciality retailing biz via global brands (January 22, 2009)
Thai hotel chain to promote five-star properties in 5 years (January 18, 2009)
Rasna to launch retail outlets in Mumbai, Delhi (January 18, 2009)
A lesion on the image of Brand Satyam (January 09, 2009)
High duty on luxury products a stumbling block: Cartier (January 07, 2009)
Malabar, Mahendra open diamond store (January 06, 2009)
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