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Third Umpire

  Ramanujam Sridhar
CEO of the Bangalore-based brand-comm.
The opinions expressed are his own.

  • Brand revolution or evolution (November 19, 2009)
  • A state of surfeit (November 05, 2009)
  • A tribute to print advertising (October 22, 2009)
  • Keep smiling, things can’t get worse! (October 08, 2009)
  • Sleeping with the enemy? (September 24, 2009)
  • Why is my favourite brand going downhill? (September 03, 2009)
  • Changing world of ads and entertainment (August 20, 2009)
  • The changing world of advertising (July 30, 2009)
  • It’s showtime, folks! (July 16, 2009)
  • A brand in public life (July 02, 2009)
  • IPL to ICC in just 20 seconds! (June 18, 2009)
  • Winners, losers and also-rans (June 04, 2009)
  • Zooming into minds and hearts (May 21, 2009)
  • The setting and its selling (May 07, 2009)
  • A new, improved Satyam? (April 23, 2009)
  • It’s about the team, silly! (April 09, 2009)
  • Who will win the battle of the ballot? (March 26, 2009)
  • Go on, surprise me! (March 12, 2009)
  • Brand sceptics? (February 26, 2009)
  • Too good a crisis to waste! (January 29, 2009)
  • Who is better? You or me? (January 08, 2009)


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