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Resources
Advertising‘Easy to be a good agency, harder to be a great one' (November 19, 2009)
A state of surfeit (November 05, 2009)
Chicken brand & egg advertising ask harish bijoor (October 08, 2009)
Lifetime achievement award for adman Sam Balsara (October 08, 2009)
‘Self-regulation is working better today’ (October 01, 2009)
Dhananjay Keskar is new ASCI Chairman (September 18, 2009)
WPP group CEO in India this week (September 01, 2009)
Counting on its chickens (August 27, 2009)
Airtel plans to talk up its ‘Special 5’ scheme (August 05, 2009)
Mudra launches new agency for brand-building (July 09, 2009)
Cannes PR be far behind? (July 02, 2009)
Boom after bust? (June 30, 2009)
Leveraging Lintas (June 11, 2009)
FAME turns 25 (June 11, 2009)
Unichem looks to establish connection with consumers (June 04, 2009)
Dentsu India appoints COO (May 22, 2009)
Web, banners & more (May 21, 2009)
‘Agencies have to develop ways of alerting their clients...’ (May 21, 2009)
PR firms and politics (May 14, 2009)
‘Recession is good for advertising’ (April 16, 2009)
Get the message right (April 16, 2009)
Disrupting the downturn (April 16, 2009)
Slowdowns help go back to basics is GoaFest focus (April 03, 2009)
‘Political parties can’t ignore voter base online’ (April 02, 2009)
GoaFest: Numbers down, but not out (April 02, 2009)
Awards for JWT Mindset (March 31, 2009)
Roger Pereira appointed Global Vice-Chairman of Edelman (March 28, 2009)
GIS system helps Chennai Corpn earn Rs 70 cr more (March 09, 2009)
Goafest to define ad industry role in managing slowdown (February 28, 2009)
Online advertising set to grow 300%: E&Y (February 28, 2009)
Trade bodies unhappy over omission (February 24, 2009)
Media and entertainment industry bet on IPL to beat the slump (February 18, 2009)
Fall in crude rates: Castrol India cuts prices (February 03, 2009)
Motorola goes slow on India plan (January 22, 2009)
There will be fewer entries at Cannes this year (January 03, 2009)
Looking back, looking ahead (January 01, 2009)
More buck for louder bang (November 12, 2009)
Follow the protocol (October 29, 2009)
A tribute to print advertising (October 22, 2009)
A strategy of monopoly (October 15, 2009)
When media fits the bill (October 08, 2009)
Keep smiling, things can’t get worse! (October 08, 2009)
Sleeping with the enemy? (September 24, 2009)
A campaign for mobility (September 17, 2009)
By word of mobile (September 10, 2009)
Why Indians love advertising (August 27, 2009)
Changing world of ads and entertainment (August 20, 2009)
Disturbing brand equity (August 13, 2009)
Not so simply South (August 13, 2009)
The changing world of advertising (July 30, 2009)
Where’s the gender sensitivity in ads? (July 23, 2009)
It’s showtime, folks! (July 16, 2009)
Finally, it’s all about ideas (July 02, 2009)
IPL to ICC in just 20 seconds! (June 18, 2009)
High on expectations (June 18, 2009)
‘The eventual integration of media’ (June 18, 2009)
Hello and hard sell (June 11, 2009)
Zooming into minds and hearts (May 21, 2009)
The setting and its selling (May 07, 2009)
IPL: Keeping brands hooked? (May 07, 2009)
Exercising their franchise (May 07, 2009)
How Nike did it (April 16, 2009)
No hoardings? Hitch a ride, then (April 16, 2009)
Shrugging off the blues (April 09, 2009)
Its moment in the sun (March 05, 2009)
Is anyone listening? (February 26, 2009)
Marketing in a slowdown (February 19, 2009)
Taking advantage of the downturn (February 19, 2009)
Tough-time marketing (February 12, 2009)
Seeking more bang for the buck (February 05, 2009)
‘Critical to get consumption back’ (February 05, 2009)
Will 2009 be the year of the client? (January 01, 2009)
Trends that shaped 2008 (January 01, 2009)
When advertisers get ‘personal’ (October 06, 2009)
Social networking sites attract brand campaigns (September 30, 2009)
Unilever blocks whole day on Star India’s entire network (September 17, 2009)
Ad industry growth will come from new markets: WPP chief (September 04, 2009)
IPL revenue already tops last year’s (March 11, 2009)
Duo of TCS-MMS win Ad Club-BL quiz hands down (March 01, 2009)
Govt to hike DAVP ad rates by 10% (February 18, 2009)
Court restrains HUL from airing ad (November 15, 2009)
Ad spends outpace sales growth for FMCG cos (November 09, 2009)
Sachin’s ton a big hit for viewership (November 07, 2009)
India-Australia series revives advertiser interest in ODIs (November 06, 2009)
Digital media players on consolidation mode (November 05, 2009)
India-Australia one-day series scores higher ratings than T-20 (November 05, 2009)
Ministry approves aerial advertising (October 29, 2009)
India-Australia series off to a cracking start; expectations high for TV ratings (October 27, 2009)
Religare appoints O&M as creative partner (October 15, 2009)
New TV ad series on Swift (October 11, 2009)
Get ready for more, longer ad breaks at multiplexes (October 09, 2009)
When advertisers get ‘personal’ (October 06, 2009)
Syndication to add to ESPN Star revenues for Champions League (September 24, 2009)
Pepsi to air new commercial (September 22, 2009)
Onida dumps devil for product-based campaigns (September 16, 2009)
Coke’s new marketing initiative for festival season (September 10, 2009)
Brands get new ad platform with Compaq Cup (September 09, 2009)
Social media should charge for content, says WPP chief (September 08, 2009)
Prime Focus restructures India team (September 03, 2009)
Airtel campaign on picture quality (August 30, 2009)
IRS, NRS to merge (August 26, 2009)
Anil Ambani group steps up campaign against Reliance on gas issue (August 18, 2009)
‘Incredible India’ heads for Oscar, Grammy (August 17, 2009)
Online ads market hit by slowdown (August 17, 2009)
‘Incredible India’ heads for Oscar, Grammy (August 16, 2009)
Online ad spend will see highest growth over next five years: PwC (August 04, 2009)
Operation Dismantle (July 30, 2009)
Coca-Cola to air new campaign for Kinley (July 24, 2009)
LG plans ‘strategic inventories’ for next season (July 21, 2009)
IPAN to leverage Hill & Knowlton network (July 18, 2009)
Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia (July 15, 2009)
Under a cloud (July 10, 2009)
Vodafone recalls the pug after 10 months (July 09, 2009)
Online ad tool Zimblee launched (July 01, 2009)
Vodafone Zoozoos fail to impress at Cannes (June 27, 2009)
Sony Pix sells Slumdog ad spots at a premium (June 27, 2009)
Madison Media bags Britannia (June 24, 2009)
Concern over indirect ads by hospitals (June 23, 2009)
Ad industry expects Cannes Lions’ roar to be muted this year (June 20, 2009)
IASH accreditation for Ordian (June 12, 2009)
Sony India unveils Rs 36-cr ad campaign for Bravia (June 11, 2009)
Reliance MF told to withdraw ad (June 05, 2009)
Lintas India to tap into sports marketing (June 05, 2009)
Need for informed opinion ‘Nets’ more ads (June 02, 2009)
Big ticket brands get ready to bat in T-20 World Cup (May 29, 2009)
ICC World Twenty20 ad slots almost sold out (May 27, 2009)
IPL-2 lives up to expectations (May 24, 2009)
Rs 400-cr cover is SET Max defence against ad revenue loss (May 22, 2009)
PR firms find it tricky to sell political parties (May 13, 2009)
WSG may rake in $100 m from IPL global rights (May 09, 2009)
Canon unveils ad campaign with local flavour (May 01, 2009)
Vodafone’s ZooZoos, stars of IPL ad breaks (May 01, 2009)
Sachin, Sanath slam their way to peak viewership (April 29, 2009)
Ratings will not be a dampener for IPL-2 (April 21, 2009)
Television viewership for IPL-2 lower than expected (April 20, 2009)
IPL 2 success hinges on TV viewership (April 19, 2009)
IPL set to bowl over South Africa (April 18, 2009)
IPL season 2: MSM hopes to get 40-50% better rates with advertisers (April 14, 2009)
Advertisers zoom in on new avenues in a hoardings-less Chennai (April 14, 2009)
Ad sales to the Max; channel closes sale of inventory for IPL (April 10, 2009)
O&M hits a half century at the Creative Abbys (April 06, 2009)
Calcutta HC dismisses Heinz plea against Glaxo (April 02, 2009)
Whose awards are they anyway? (April 02, 2009)
IPL venue shift: Recession-hit cos may back out first (April 01, 2009)
Mudra South voted agency of the year (March 31, 2009)
Online ad revenues estimated to fetch Rs 600 crore (March 31, 2009)
SBI asks associate banks to pay royalty for logo use (March 26, 2009)
Surreal scene (March 24, 2009)
IPL leaves advertisers dry as it moves out (March 24, 2009)
IPL is on, but with altered schedule (March 07, 2009)
Doohm plans a splash with LCD screens for outdoor ads (March 03, 2009)
Govt hikes ad rates for media by 10% (February 28, 2009)
Ad fest to kick off in Goa on April 2 (February 26, 2009)
Ad Club-BL Quiz on Saturday (February 24, 2009)
Durables TV advertisement posts 9% growth in 2008 (February 20, 2009)
Coke pilots new campaign on metro trains (February 20, 2009)
Will IPL have its way with ad rates? (February 19, 2009)
Entries invited for Ad Club Cochin creative awards (February 16, 2009)
No slowdown for Coke’s India plans (February 07, 2009)
Zee News eyes TN to raise regional ad revenues (February 04, 2009)
Web portals see rise in ads (January 16, 2009)
Communication tools (March 13, 2009)
RIL hits back at ADAG (August 25, 2009)
Public relations firms feel impact of corporates’ cost cuts (March 28, 2009)
ING bets on TV ad to improve connect (January 13, 2009)
ING bets on TV ad to improve connect (January 13, 2009)
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